Facebook is the granddaddy of all social media platforms. With 1.71 billion active users, Facebook is still leading the pack, although the audience has shifted significantly. Now your mom is on Facebook and your teenage daughter is way to cool for it, but she won’t tell you that to your face. She’s going to “snap” it to you. More on that later.
Instagram is the by far the most visually driven platform. Not only are you required to post a photo or video with your text, but whatever visual you choose should be pretty epic. At 500 million active users and rising, Instagram is becoming a leader in the social space. Instagram also recently released the “story” function, which is going to give Snapchat a run for its money.
With 313 million active monthly users, Twitter has a smaller reach than Facebook. But don’t underestimate the power of a well-written (or really poorly written) Tweet. From political fiascos to breaking news, celebrity battles to multi-billion dollar corporate statements…the conversation is happening on Twitter. And the world can be for you or against you, all because of 140 characters or less.
Linkedin is a professional platform for your business self. This is not the place for your weekend at the lake and frozen margarita pics. Your profile is essentially an online resume and your connections can endorse you for the skills you have. With 450 million users, there’s a lot of opportunity here for business-to-business marketing, executive-level connections and recruiting top talent.
Pinterest was at its peak a few years ago in regards to “social buzz,” but still remains extremely relevant for many businesses today, depending on audience and interests. With approximately 110 million monthly users, this platform has a mostly female audience. Pins and boards are used for ideas, inspiration and visual collection. Think weddings, baby showers, arts and crafts, DIY projects, recipes etc.
YouTube is a powerful video marketing platform and has become in some ways, the “Google” of videos. No matter if you’re looking for a song, video clip or how-to video, you can “YouTube” it and find what you’re looking for. With more than a billion users consuming millions of hours of video, YouTube is certainly the way to be seen and shared through video.
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